No Research Technique is an Island
“No man is an island entire of itself; every man is a piece of the continent, a part of the main; if a clod be washed away by the sea, Europe is the less, as well as if a promontory were, as well as...
View ArticleDo we know how to think?
I can’t think why After facilitating two fun-packed days on consumer psychology last week, I picked up the latest edition of Newsweek which had a lead article on the very same topic written by Sharon...
View ArticleThe Anatomy of Emotion (Consumer Understanding #2)
The growing brain As we have learnt, the brain didn’t spring into being but emerged over time. The most obvious evidence for the evolution of the brain is its structure. Firstly, our brain is quite...
View ArticleMental Shortcuts – Good and Bad (Consumer Understanding #5)
Home Economicus or Homo Sapiens? We have seen that the majority of human behaviour is controlled outside consciousness. This is in contrast to the classical models of economics which assume a model of...
View ArticleAsking Questions Without Asking The Question
Curiosity has it’s own reasons (Einstein) The lifeblood of market research is curiosity and curiosity is a great thing in all aspects of life (as Einstein said so eloquently on several occasions)....
View ArticleChanging Habits
In the last blog I discussed how the cognitive biases fall into five main themes or categories (read here). But how do these biases relate to habitual behaviours and more importantly to behavioural...
View ArticleLessons from the Master of Deduction
“Tell me to what you pay attention, and I will tell you who you are.” – W.H. Auden In Mastermind, Maria Konnikova uses the stories of Sherlock Holmes to lay out best practices for deduction,...
View ArticleWhat marketing can learn from search engines
A recent article by Neil Perkins at OnlyDeadFish, talking about the future of search, is well worth reading for any marketer or researcher. For me, the most interesting part of the article discusses...
View ArticleAdvertising for the Long Term
For those who want to understand how to make their marketing campaigns effective, there is no better read than The Long and the Short of It by Les Binet and Peter Field last year. The 80 page booklet...
View ArticlePricing in a SNAPP: The psychology of money
“Price is what you pay. Value is what you get.” - Warren Buffett Price is definitely not the same as value, although classical economics continues to assume it is. In their rational models, economists...
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